Built for design decisions
Designers create possibilities.
Opionate helps choose
with confidence.
AI makes it easier than ever to create multiple design directions. But when there are ten good options, which one should you choose? Opionate helps you test design choices with real people and turn their responses into evidence.
See it in action - a real Pairwise Comparison
Every round decides itself - or click a card to jump ahead.
That's exactly how a real Pairwise Comparison works - a new challenger every round, until one option wins.
Creating designs isn't the bottleneck anymore.
Choosing is.
Generative AI has changed the economics of design. Creating one option used to take hours. Now you can create dozens.
More possibilities are exciting - but they also make the decision harder.
Opionate turns that uncertainty into something you can test.
Have a design decision?
Put it to the test.
Two ways to test it - both backed by a real survey underneath.
Which one do people prefer?
Pairwise Comparison
Head-to-head rounds across up to 12 options. People pick a winner, round after round, until you know what wins.
What stands out, and why?
Stimulus Testing
Show one option. Ask anything about it - and let people highlight exactly what caught their eye.
Every test is a real survey underneath - ask follow-up questions, segment by audience, dig into the "why."
Stop debating.
Start testing.
"I like version A."
"I think version B feels more premium."
"Our client prefers C."
Those are opinions.
What if you could ask the people who matter?
Not just UX.
Design decisions happen everywhere - and they're rarely just "does this look nice." Opionate is built for anyone who needs to choose between creative possibilities, from a single layout to a whole packaging system.
UI / UX
Choose between interface and flow directions.
Product Design
Test concepts before committing to one.
Branding
Evaluate identities, directions and systems.
Packaging
Compare structure, hierarchy and shelf standout with real consumers.
Advertising
Test creative before it goes live.
Agencies
Bring evidence into client decisions.
Creative Teams
Move from subjective debate to informed choice.
From design options to confident decisions.
Create
Prepare your options.
Test
Choose the right method.
Ask
Get responses from your audience.
Understand
Explore results and cross-tabs.
Decide
Choose with confidence.
From responses to a decision.
Your research shouldn't end with a spreadsheet.
Analyze
Explore responses and cross-tabs.
Report
Turn findings into clear results.
Present
Export editable PowerPoint reports.
Need people to test with?
Reach the audience you need without building your own panel.
Questions designers ask.
Free to build. Pay only when AI helps.
No subscriptions, no monthly fees. Buy AI credits only when you need them - starting with 200 free.
Survey Builder
- Unlimited surveys, no restrictions
- Pairwise Comparison and Stimulus Testing included
- Screening and display logic, question piping
- Unlimited responses at no cost
AI Assistance
- Prompt to survey: describe your goal, get a complete survey
- AI follow-ups: dynamic questions that adapt to responses
- Auto-classification: AI codes open-ended responses into themes
- AI insights: automatic charts and summaries from your data
Why you may like our pricing
Design testing isn't a daily habit - it happens in bursts around a decision, then goes quiet until the next one. A monthly subscription charges you through every quiet stretch whether you're using it or not. Credits don't: buy them once, and they sit ready for whenever the next decision comes up. They never expire, so a slow quarter doesn't cost you anything you didn't use.
Have a design decision to make?
Don't argue about it. Test it.
Start testingDesigners create possibilities. Opionate helps choose with confidence.