Built for creative & design decisions
Ten good options on screen.
Choose the winner with confidence.
Creating multiple directions is faster than ever, but picking the right one still stalls on opinions in the room. Test your designs, ads, and concepts with real people and turn their responses into proof.
Running a multi-market study or setting up a team workspace? Talk to us.
Interactive preview
Experience what your respondents see.
Click through three of Opionate's visual testing methods right here, no sign-up required.
Tap the option you prefer
Watch the rounds play out automatically, or click any card to vote yourself.
Every matchup narrows the field until one clear favorite emerges, giving you a true preference ranking across up to 12 options.
React to the highlighted detail
Question 1 of 3
How memorable is the brand name?
Feedback anchored to the exact spot
Every rating and open-ended answer stays tied to the exact visual region your respondent was looking at.
Tap the checkout steps in the order you expect them
0 of 6 placed
Tap a step below to place it next. Tap any placed step to undo.
Your ideal sequence
Every respondent builds their own sequence, and Opionate maps the dominant route that best represents the crowd.
The decision bottleneck
Creating options isn't the bottleneck anymore.
Defending the winner is.
Modern tools make it effortless to generate dozens of strong directions in an afternoon. But when ten good options hit the table, meetings still stall on personal taste.
1
option
The old bottleneck: days spent crafting a single direction.
10
options
Easy to generate, but harder to narrow down in a review.
50
options
Plenty of creative possibilities, zero consensus in the room.
Which one?
Replace room opinions with consumer proof before you commit.
Visual & survey methods
Every way you need to test a concept.
Built into one survey.
Combine head-to-head duels, pinned region feedback, sequence ranking, first-click heatmaps, and 8-image shelf tests in a single flow.
Which option do people truly prefer?
Pairwise Comparison
Put two contenders side by side across up to 12 options. Respondents pick a winner round after round until one clear favorite emerges.
What works, and why?
Stimulus & Attention Testing
Pin questions to exact regions of an image or video, record where people naturally click first, or test up to 8 packs on a shelf to see what catches the eye first.
What's the natural order?
Sequence Flow
Give respondents a pool of steps, messages, or features and let them tap to build their ideal order, then see the winning route at a glance.
Every visual test runs inside a complete survey engine, with screening logic, standard question types, and live AI follow-ups that probe brief answers in real time.
Opinions vs evidence
Stop debating.
Start testing.
In the meeting room
"I like Version A better."
"Version B feels more premium to me."
"The client will probably pick C."
Subjective opinions, where the loudest voice wins.
With Opionate
Bring real audience proof to the table in hours.
Who it's for
Built for every team choosing between creative directions.
From an onboarding flow to a nationwide packaging refresh, Opionate helps product, brand, and agency teams validate visual and strategic choices before launch.
UI / UX
Compare layouts, navigation flows, and first-click instincts with real users.
Product Design
Validate new feature concepts and value propositions before engineering builds them.
Branding
Test logos, visual identities, and brand positioning across target segments.
Packaging
Measure 8-pack shelf standout, head-to-head preference, and label readability.
Advertising
Pre-test campaign visuals, video cuts, and hooks before spending media budget.
Agencies & Creative Teams
Walk into client pitches with consumer proof that turns subjective feedback into fast sign-off.
How it works
From raw concepts to a confident decision in five steps.
Create
Upload your images, videos, or concepts, or generate a draft survey from a prompt.
Test
Combine head-to-head picks, shelf tests, pinned regions, and survey questions.
Recruit
Share a link with your own list or recruit from 300,000+ panelists in 38+ countries.
Analyze
Explore live charts, cross-tabs, and human-governed text categories.
Decide
Share a live report link or export native, editable PowerPoint slides.
Human-governed text analytics
AI drafts the categories.
You govern the truth.
Turn hundreds of written answers into clear, defensible themes, without losing the respondent's original words.
1. AI auto-drafts the themes, you shape the framework
Opionate reads every written response and auto-drafts categories from your data. Rename, merge, split, or delete any category until the framework fits your study.
2. Every answer sorted, with original quotes attached
Opionate sorts every response into its best match and flags borderline answers for a quick human check. Every respondent's original words remain permanently attached.
Black-box sentiment tools ask you to trust them blindly.
With Opionate, AI accelerates the work while you govern the decisions, so you can defend every number in front of a client.
Reporting & PowerPoint export
Live interactive dashboards and slides you can actually edit.
Explore results the moment responses land, and hand stakeholders a finished deck without rebuilding a single chart.
Example study / Results
2Which flavour would you try first?
Share
Share a live read-only report link that opens instantly in any browser with no login required, plus optional password protection.
Analyze
Slice results by audience with built-in cross-tabs, and explore interactive advanced charts, including Waterfall, Treemap, Polar Area, and Lollipop, live on the platform.
Present
Export presentation-ready PowerPoint slides in one click, where standard charts and text remain native, editable objects.
Zero-friction sharing
"Just send them the live link."
Clients and executives can explore the live dashboard in any browser without creating an Opionate account, with optional password protection whenever your study is confidential.
Editable in PowerPoint
Native slides, plus rich interactive charts on the platform.
Export your report straight to PowerPoint with native, editable charts and text you can restyle in seconds, and use the live platform dashboard to explore interactive Waterfall, Treemap, Polar Area, and Lollipop visualizations.
Integrated global panel
Need an audience? Reach 300,000+ real people across 38+ countries.
Recruit verified respondents directly inside your survey using 300+ targeting filters, and watch their answers flow straight into your live results.
300+ targeting filters, built right in
Reach more than 300,000 real people across 38+ countries without leaving your workspace. Filter precisely by age, country, employment status, and 300+ demographic and behavioral criteria.
Upfront pricing, flexible waves
Set your sample size and see the exact cost before you launch. Need another wave for a new concept direction next week? Spin up a fresh round in seconds.
Pay only for qualified completes
Your budget goes toward real, completed responses that pass quality checks and land directly in your dashboard, with transparent cost tracking from start to finish.
FAQ
Plain-English answers before you launch.
Flexible pricing
Free forever to build.
Pay only on demand.
Zero subscriptions, zero monthly lock-in. Build unlimited surveys for free, and pay only when you use on-demand AI features or recruit from the global panel.
Included free
$0
to build & collect responses
- No credit card required
- No monthly subscriptions
Core Survey & Visual Suite
- Unlimited surveys & responses from your own list
- All 6 visual & survey testing methods included
- Full screening & display logic
- Live shareable reports & editable PowerPoint exports
On-Demand AI & Global Panel
- Prompt to survey: describe your goal, get a complete draft
- Live AI follow-ups: probe brief open-ended answers in real time
- Human-governed text coding: auto-drafted themes you control
- Global panel recruitment: 300,000+ people across 38+ countries
Why we don't charge monthly subscriptions
Creative and concept testing happens in bursts around a launch or client pitch, then goes quiet until the next decision. Monthly subscriptions tax you through every quiet stretch. With Opionate, your workspace stays free forever, and on-demand usage never expires.
Decide with confidence
Have a creative decision on the table?
Don't leave it to opinions in the room. Put it to the test.
Build a Free SurveyBigger study, or buying for a team? Talk to us.
Teams create possibilities. Opionate helps you choose with confidence.