Built for design decisions
Designers create possibilities.
Opionate helps choose
with confidence.
AI makes it easier than ever to create multiple design directions. But when there are ten good options, which one should you choose? Opionate helps you test design choices with real people and turn their responses into evidence.
Running something bigger, or buying for a team? Talk to us.
See it in action - a real Pairwise Comparison
Every round decides itself - or click a card to jump ahead.
That's exactly how a real Pairwise Comparison works - a new challenger every round, until one option wins.
Creating designs isn't the bottleneck anymore.
Choosing is.
Generative AI has changed the economics of design. Creating one option used to take hours. Now you can create dozens.
More possibilities are exciting - but they also make the decision harder.
Opionate turns that uncertainty into something you can test.
Have a design decision?
Put it to the test.
Three ways to test it - all backed by a real survey underneath.
Which one do people prefer?
Pairwise Comparison
Head-to-head rounds across up to 12 options. People pick a winner, round after round, until you know what wins.
What stands out, and why?
Stimulus Testing
Show one option. Mark the exact regions worth feedback on and link them to your questions - answers come back already anchored to the right spot.
What's the right order?
Sequence Flow
Give respondents a pool of items and let them build their own ordered sequence, one tap at a time - then see the single route that best represents everyone.
Every test is a real survey underneath - ask follow-up questions, segment by audience, dig into the "why."
Stop debating.
Start testing.
"I like version A."
"I think version B feels more premium."
"Our client prefers C."
Those are opinions.
What if you could ask the people who matter?
Not just UX.
Design decisions happen everywhere - and they're rarely just "does this look nice." Opionate is built for anyone who needs to choose between creative possibilities, from a single layout to a whole packaging system.
UI / UX
Choose between interface and flow directions.
Product Design
Test concepts before committing to one.
Branding
Evaluate identities, directions and systems.
Packaging
Compare structure, hierarchy and shelf standout with real consumers.
Advertising
Test creative before it goes live.
Agencies
Bring evidence into client decisions.
Creative Teams
Move from subjective debate to informed choice.
From design options to confident decisions.
Create
Prepare your options.
Test
Choose the right method.
Ask
Get responses from your audience.
Understand
Explore results and cross-tabs.
Decide
Choose with confidence.
AI text analytics
Hundreds of open answers.
Coded the way you'd code them.
AI does the reading. You keep the categories.
You approve the framework
AI reads through every open-ended response and suggests the themes it's seeing. Adjust anything until it actually matches how you'd describe your own data - nothing gets used until you're happy with it.
Then it codes everything
AI sorts every response into those themes for you - no more scrolling through hundreds of answers by hand. It flags the ones it's least sure about so you only have to double-check a handful, and you can always move any answer yourself.
Keyword and sentiment tools hand you a black box and ask you to trust it.
Here, you decide what the answers mean - which is exactly what makes the results easy to stand behind in front of a client.
Reporting & PPT export
From responses to a decision.
Results the moment data lands - and a deck nobody has to rebuild.
Analyze
See your results the moment responses come in, with the cross-tabs already done for you.
Share
Publish a live dashboard to a public link - no account required to view it, with an optional password gate if you need one.
Present
Export straight to PowerPoint - and it's still fully yours to edit afterward.
No account required
"Just send them the link."
Share a live dashboard with stakeholders, clients, or anyone else who needs to see it - they don't need an Opionate account, and you can put a password on it if the data's sensitive.
Still yours after export
A deck you can actually edit.
Export your whole report in one click, and standard charts still behave like a real PowerPoint chart afterward - change the numbers, colours or layout straight in your slides. No one has to spend an evening rebuilding what the platform already made.
Panel recruitment
Need people to test with?
Opionate is wired straight into a live respondent panel. Set your audience, fund a wave, and the responses land in the survey you already built.
A real panel, not a promise
A live respondent panel, built right into your survey - no need to leave the platform to find people to test with. Narrow who qualifies by age, country, job status and more.
Recruit exactly as many as you need
Tell us how many responses you want and what you're willing to pay for each - you'll know the total cost before you commit to anything. Need more later? Launch another round whenever you like.
Only pay for real answers
You're only charged for responses that actually count toward your results. A smaller fee if someone doesn't qualify, nothing at all if a response is rejected or never finished. You can always see exactly what you paid for and why.
Questions designers ask.
Free to build. Pay only when AI helps.
No subscriptions, no monthly fees. Buy AI credits only when you need them - starting with 30 free.
Survey Builder
- Unlimited surveys, no restrictions
- Pairwise Comparison and Stimulus Testing included
- Screening and display logic
- Unlimited responses at no cost
AI Assistance
- Prompt to survey: describe your goal, get a complete survey
- AI follow-ups: dynamic questions that adapt to responses
- Auto-classification: AI codes open-ended responses into themes
- AI insights: automatic charts and summaries from your data
Why you may like our pricing
Design testing isn't a daily habit - it happens in bursts around a decision, then goes quiet until the next one. A monthly subscription charges you through every quiet stretch whether you're using it or not. Credits don't: buy them once, and they sit ready for whenever the next decision comes up. They never expire, so a slow quarter doesn't cost you anything you didn't use.
Have a design decision to make?
Don't argue about it. Test it.
Start testingBigger study, or buying for a team? Talk to us.
Designers create possibilities. Opionate helps choose with confidence.