First-Click Test
Don't ask where they'd click.
Watch where they actually do.
Mark the target on a real screen, mockup, or ad - invisibly, respondents never see it - then let them click where they'd naturally go. You get a real heatmap of where clicks landed, not a self-reported guess about where people think they'd look.
Mark the target. Respondents never see it.
Draw one or more target zones on your image when you build the section - a nav icon, a CTA, a line of pricing copy, anything. The zones stay invisible the whole time; a respondent just sees the image and clicks wherever they'd naturally go.
A true first-click test, or more.
Keep it at one click for a classic first-click test, or raise the limit to see everywhere someone would try before giving up.
Exactly one click
The default, and the classic test: does their very first instinct land on target? No second guesses, no learning from a miss.
Up to 10 clicks
Raise the limit and widen the question to "everywhere you'd try" - useful when you want to see the second and third instinct too, not just whether the first one worked.
A heatmap that shows WHEN, not just where.
Every click from every respondent lands on one image, overlaid right on top of your target zones - colored by which click it was, so you can see the difference between "everyone found it instantly" and "everyone found it eventually."
Colored by click order
1st, 2nd, 3rd click - each gets its own color and its own toggle in the legend, so you can isolate "where did people go first" from "where did they end up after missing."
Median time, not just position
Median time to first click and median total time on the image, shown right alongside the heatmap - so "they found it" and "they found it instantly" stop being the same story.
"Where would you click?" is a leading question.
Ask someone to describe where they'd click and you get their second-guessed, self-aware answer - not their actual instinct. A first-click test skips the self-report entirely: the target is invisible, the image is real, and the click is the data. It's one of the most-cited techniques in UX research precisely because it measures behavior instead of asking people to predict their own behavior.
Pair it with a Classic question right after ("Why did you click there?") and you get the behavioral signal and the reasoning behind it, in the same survey.
Anywhere "will they find it?" is the question
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Don't ask them to guess. Watch them click.
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