Pricing
Free to build.
Pay only when AI helps.
No subscriptions. No monthly fees. Buy credits only when you need AI features or respondents from our panel.
Survey Builder
$0
- Unlimited surveys, no restrictions
- Pairwise Comparison and Stimulus Testing included
- Screening and display logic
- Unlimited responses at no cost
Credits
30 free to start
- Prompt to survey: describe your goal, get a complete survey
- AI follow-ups: dynamic questions that adapt to responses
- Auto-classification: AI codes open-ended responses into themes
- AI insights: automatic charts and summaries from your data
- Panel Recruitment: fund respondent recruitment through a live panel
Why you may like our pricing
Design testing isn't a daily habit - it happens in bursts around a decision, then goes quiet until the next one. A monthly subscription charges you through every quiet stretch whether you're using it or not. Credits don't: buy them once, and they sit ready for whenever the next decision comes up. They never expire, so a slow quarter doesn't cost you anything you didn't use.
Credit packages
Buy once, use whenever - credits never expire. Every package converts to the same free-forever survey builder plus AI features and panel recruitment.
200 Credits
$45
200 credits
- Equivalent to 8 - 10 surveys
- Build survey with prompt
- AI Follow-up Questions
- Prompt to analysis
- Email support
500 Credits
$95
500 credits
- Equivalent to 18 - 20 surveys
- Build survey with prompt
- AI Follow-up Questions
- Prompt to analysis
- Email support
1,000 Credits
$175
1000 credits
- Equivalent to 40 - 45 surveys
- Build survey with prompt
- AI Follow-up Questions
- Prompt to analysis
- Email support
Prices shown in USD. Already have an account? Manage billing from your dashboard.
What credits actually buy
Every credit-based feature is optional - the survey builder works fully without spending a single credit.
Prompt to survey
Describe what you're trying to learn in plain English, and Opionate drafts a complete survey - questions, logic, and structure - ready for you to review and adjust.
AI Follow-up
Dynamic follow-up questions on open-ended answers, governed by instructions you set and a cap on how many probes a respondent can get.
Auto-classification
AI proposes themes from your open-ended responses, you approve the framework, then every response gets classified against it - with low-confidence ones flagged for review.
Panel Recruitment
Recruit real respondents through our live panel integration, right inside the platform. You're only charged for Approved and Screened Out submissions - rejected, returned, or timed-out responses are never charged.
Ready to get started?
Start building surveys today - completely free.
Questions about credits, billing, or how it all works? See the full FAQ.