Survey Builder
The research-grade survey builder,
free forever.
Structured sections, a full question library, and both a traditional and chat-based view of the same survey - built to guarantee valid, analyzable data, not just collect answers.
Everything a research-grade survey needs.
A full question library, smart logic, and AI-assisted follow-ups - built into every survey you create.
Screenshot: Question type picker
Full question library
Single-select, multi-select, open-ended, ranking, rating scale, contact info, hidden fields for tracking metadata, and formatted text blocks for instructions or context.
Screenshot: "Other" & "None of the above" options
Smart answer options
"Other" automatically opens a text field for a free-text answer. "None of the above" is exclusive - selecting it clears every other option.
Screenshot: Display logic builder
Display logic
Show or hide any question or section based on how someone answered earlier - or on a hidden tracking value.
Screenshot: Screen-out logic setup
Screen-out & terminate logic
Route disqualified respondents out of the survey cleanly, without forcing them through questions that no longer apply.
Screenshot: AI Follow-up configuration
AI Follow-up
A dynamic, AI-generated follow-up on any open-ended answer - governed by your own instructions and a cap on how many probes one respondent can get.
Screenshot: Respondent resuming a survey
Progress saved automatically
If a respondent closes their browser or loses connection mid-survey, reopening the same link picks up exactly where they left off - already-given answers included, no starting over.
One survey, two ways to take it.
Both are powered by the exact same section, question, and logic architecture underneath - pick whichever fits your audience.
Screenshot: Chat-based respondent view
Chat-Based UI
A conversational, mobile-optimized way to take the same questionnaire - one exchange at a time, closer to texting than filling out a form. It's a deliberate choice: make the experience feel less like an obligation, so fewer respondents drop off partway through.
Screenshot: Traditional form view
Traditional Form View
Standard, all-questions-visible or paginated rendering - for when a familiar, scannable layout is what your audience expects.
Making a survey feel less like a survey is a theme across this platform, not just the interface - see Advanced Survey below.
Besides Classic Survey, there's also Advanced Survey - for a richer, more engaging way to collect answers.
Beyond plain text
Advanced Survey: two interactive section types.
Mix and match these two section types freely within an Advanced Survey - built to cut survey fatigue and keep responses more thoughtful.
Screenshot: Pairwise Comparison round
Pairwise Comparison
King-of-the-Hill, head-to-head rounds across 2-12 images. People pick a winner, round after round, until you know what wins - randomized or league-based.
Screenshot: Stimulus highlight interaction
Stimulus Testing
Show one image, video, or text stimulus. Mark the exact regions worth feedback on and link them to a question - answers come back already anchored to the right spot.
Not a form builder wearing a survey costume.
A long, boring wall of questions is exactly what makes people rush through a survey, skim instead of read, or just give up halfway - and that shows up as messy, low-quality data on your end, not just a worse experience on theirs.
Opionate is built to fight that fatigue directly: a chat-based interface that feels more like a conversation, and Advanced Survey sections that turn a comparison into something closer to a quick game. Respondents stay engaged longer, so you get more complete, more thoughtful answers instead of a rush to the finish line.
Explore the rest of the platform
Build your first survey, free.
No restrictions, no time limit, no credit card.
Start FreeRunning something bigger, or buying for a team? Talk to us.