Stimulus Testing
What stands out?
And why?
Show one image, video, or text stimulus. Mark the exact regions worth feedback on and link each to a question - so answers come back already anchored to the right spot, not vague comments you have to decode.
Anchor the question to the exact spot.
Mark the regions of your image, video, or text stimulus worth feedback on, then link each one to a question - respondents answer with that exact region called out for them.
Screenshot: Marking a region and linking it to a question
No more guessing what feedback means.
The problem with generic image feedback
"How does this design make you feel? (1-5)"
One number can't tell you whether people reacted to the logo, the headline, or the button color - it just averages every reaction into noise that doesn't say what to change.
Anchor your questions to the exact region instead, and "the button is confusing" stops being a comment you have to reconstruct after the fact - it's an answer that's already tied to the button.
Screenshot: Highlight regions in the section builder
You mark it, once
Draw and label the regions worth feedback on when you build the section, then link each one to a question - every respondent sees the same region called out automatically.
Screenshot: Display control settings
Display control
Scope the stimulus to appear only on the specific questions that need it, rather than staying visible for the whole section.
Built to fix a real workflow problem.
Vague feedback and manual reconstruction are exactly what slow design teams down - someone has to go back, find the stimulus, and figure out what "the bottom section" even refers to before anyone can act on it. Anchoring questions to a specific region keeps that connection intact automatically, from the response all the way through analysis and export.
Read the full visual concept testing guideNot just UX - any creative direction
Explore the rest of the platform
Ready to see what stands out?
Don't argue about it. Test it.
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