Packaging Design
Structural and graphic packaging design, from concept to production
Showing 16–17 of 17 articles
Designing Packaging That Photographs Well for E-Commerce and Social, Not Just Shelf
Packaging designed and evaluated purely for physical shelf presence can perform surprisingly poorly the moment it's reduced to a thumbnail on a product listing or a phone screen in a social post.
Updated Sep 25, 2026
Choosing Between Rigid, Flexible, and Hybrid Packaging Formats for a Given Product
Rigid, flexible, and hybrid packaging aren't just different looks - they carry genuinely different cost structures, protection profiles, and shelf behaviors that should drive the choice before any graphic work starts.
Updated Sep 25, 2026