First-Click Test FAQ¶
Quick answers to common questions about First-Click Test - Opionate's tool for recording exactly where respondents click on an image, without a leading question or self-reported guess. For a fuller walkthrough, see our Introduction to First-Click Test.
Getting Started¶
What's the difference between First-Click Test and just asking "where would you click?"¶
A self-reported answer is shaped by how carefully someone thinks they'd behave, not how they actually would under real, split-second pressure. First-Click Test replaces the question with the real behavior - a respondent sees the image and clicks, and that click is the data, with nothing self-reported about it.
Do I need design or research experience to run one?¶
No - if you can upload an image and draw a rectangle around the spot you're curious about, you can build a First-Click Test section.
Is this the same as a heatmap tool for a live website?¶
No. First-Click Test runs against a stimulus image you upload into a survey, aimed at a specific recruited group of respondents - it isn't an always-on tracker sitting on a live product collecting passive traffic data.
Building a Section¶
How many target zones can I draw?¶
There's no fixed cap on the number of zones in a section - draw as many as your test genuinely needs, keeping in mind that more zones generally means a looser, less precise read on any one of them.
Do respondents ever see the zones I draw?¶
No - zones are geometry used only to score clicks after the fact. A respondent sees the plain image and nothing else.
Can I use First-Click Test with video instead of an image?¶
No - First-Click Test works on a single static image. If video is what you need respondents to react to, the Stimulus Section supports it.
Can I combine a First-Click Test section with other section types in the same Advanced Survey?¶
Yes - First-Click Test, Stimulus Sections, Pairwise Comparison, and Sequence Flow can all live inside the same Advanced Survey, in whatever order makes sense for what you're testing.
What's Max Clicks, and what should I set it to?¶
Max Clicks controls how many times a respondent may click, from 1 to 10. Leave it at the default of 1 for a true first-click test - the classic use case, measuring someone's very first instinct. Raise it if your real question is broader than a single first click; see How to Set Up a First-Click Test Section for the full reasoning.
Reading Results¶
Why are the dots on the heatmap different colors?¶
Color encodes click order - first click, second click, and so on - not hit or miss. Whether a click landed in a zone is shown separately, through opacity and border, so you can read both signals from the same chart without losing either one.
What are the two numbers shown next to the heatmap?¶
Median time to first click, and median total time spent on the section. Both use the median specifically so one unusually fast or slow respondent doesn't distort the number for everyone else.
Can I see which specific respondent made a specific click?¶
The Click Heatmap is built to show aggregate patterns across all respondents overlaid on one image, not a per-respondent breakdown within that widget itself.
Where do results show up?¶
In the same Reporting area as any other survey question - no separate dashboard or export format to learn, and the Click Heatmap widget is added to your report the same way any other widget is.
What's on the Roadmap¶
Can I filter the heatmap by respondent segment or cross-tab it?¶
Not currently - splitting an already-dense, overlapping click view by segment doesn't have a clean v1 answer yet, so the Click Heatmap widget shows your full respondent pool as a single overlay for now.